The Pioneers of Pot Check-in Challenge - SF Hash Week

The Cannabis Trail

The SF Hash Week Pioneers of Pot check-in challenge is a gamified self-guided cultural travel adventure that celebrates the cannabis legalization movement and the pioneers that paved the way.

Advocating for safe cannabis medicine access for patients in San Francisco back in the 1980s and 1990s is what led to the recreational 21+ cannabis access that we enjoy today.

Enjoy the Pioneers of Pot walking tour adventure, brought to you by The Cannabis Trail in partnership with SF Hash Week! 

Get elevated and take an immersive cultural cannabis walkabout. Learn about Dennis Peron and Brownie Mary and the community of inspiring activists and outlaws who re-legalized medical cannabis for suffering patients in need.

The SF Hash Week Pioneers of Pot Check-in Challenge:

1. Prior to embarking on your adventure, watch The Secret Story, a 15-min short doc: https://www.youtube.com/watch?v=1YRxfa_b2Sk

2. Visit all seven cannabis points of interest

3. Check-in at each stop and collect a pioneer badge

4. Collect all seven pioneer badges and win…

5. …a 2024 SF Hash Week Signature Patch, limited edition, while supplies last

If you complete the challenge, your commemorative SF Hash Week 2024 Patch Prize must be picked up inside the Moe Greens cannabis lounge by 8pm on 7/30/24.

Mission Dolores Park, 18th St & Castro St, Castro St & Market St, 3745 17th St, The Island Cafe (Former Home Of), Duboce Park, Flore Dispensary Castro

  • Mission Dolores Park in San Francisco, United States

    Image of Mission Dolores Park on Seeker
    • thecannabistrail

      #7, DOLORES PARK As our journey comes to an end, we find ourselves in Dolores Park, surrounded by the beauty of San Francisco and the spirit of compassion that defines this city. Let us take a moment to reflect on the stories we've heard and the lessons we've learned, as we continue to fight for justice and equality for all. Thank you for joining us on this journey through the history of cannabis and compassion in San Francisco. San Francisco has long been a sanctuary for marginalized groups, from hippies seeking refuge from the conformity of the 1950s to LGBTQ+ individuals fleeing persecution. Dennis Peron, a gay hippie renegade, straddled both worlds as a pot dealer and activist, embodying the city's spirit of acceptance and diversity. Badge: Patients

  • 18th St & Castro St in San Francisco, United States

    Image of 18th St & Castro St on Seeker
    • thecannabistrail

      #6. HEART OF THE CASTRO 18th & Castro - Heart of the Castro As we continue our journey, take note of the names of shops and stores that line Castro Street, each a testament to the neighborhood's commitment to human rights and social justice. Badge: Alice B. Toklas

  • Castro St & Market St in San Francisco, United States

    Image of Castro St & Market St on Seeker
    • thecannabistrail

      #5. HARVEY MILK PLAZA Castro & Market - Heart of the Castro At Castro & Market, we pay tribute to the Peronistas—friends and activists who supported Dennis Peron's vision for a compassionate approach to cannabis. Among them are Gilbert Baker, creator of the rainbow flag, and Cleve Jones, founder of The Names Project. As we walk towards 18th & Castro, let's reflect on the cultural significance of this intersection, where counter-culture symbols give way to a new era of medicine and compassion. Here, at the heart of the Castro, we honor Mary Jane Rathbun, better known as Brownie Mary, whose cannabis brownies brought relief to AIDS patients during the public health crisis of the 1980s. Her tireless advocacy paved the way for the compassionate use of medical marijuana. Badge: Gilbert Baker

  • 3745 17th St in San Francisco, United States

    Image of 3745 17th St on Seeker

  • The Island Cafe (Former Home Of) in San Francisco, United States

    Image of The Island Cafe (Former Home Of) on Seeker

  • Duboce Park in San Francisco, United States

    Image of Duboce Park on Seeker
    • thecannabistrail

      #2. DUBOCE TRIANGLE PARK THE BIG TOP COMMUNE AND PERON’S FIRST BUST - 1967 to 1974 Our story begins in 1967, during the Summer of Love, when Dennis Peron visits San Francisco on a 30-day leave from the military. Radicalized by witnessing the horrors of the Vietnam War, Dennis finds himself drawn to the free love vibrant energy of the Haight Ashbury. He established a cannabis-centric commune on Oak Street named the Big Top Commune. The Big Top Commune was a free love cannabis-friendly hippy haven for flower children and their families during this era. In 1974, law enforcement raided The Big Top commune because of pot dealing, leading to Dennis Peron's arrest and the confiscation of seven pounds of cannabis. Iconic human rights attorney Tony Serra, renowned for his defense of counter-culture underdogs, stepped in to represent Dennis and The Big Top Commune. Tony Serra negotiated the release of 43 detainees, the Big Top Commune family, and secured a favorable outcome for Dennis Peron. Tony Serra went on to be Dennis Peron’s attorney multiple times in the years ahead. From 1976 to 1996 Dennis Peron was arrested 26 times and shot by law enforcement due to his pro-cannabis work and human rights advocacy. To this day Tony Serra does not believe in paying taxes. Every ten years he goes to jail for one year instead, and spends that year writing books and teaching inmates about the law and their rights. Badge: Tony Serra

  • Flore Dispensary Castro in San Francisco, United States

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    • thecannabistrail

      #1. FLORE DISPENSARY CAFE FLORE CULTURAL LANDMARK + COMPASSION MURAL MONUMENT Flore Dispensary is a Cultural Cannabis Landmark and home to the Compassion Monument along The Cannabis Trail. The Compassion Monument is a 37 ft by 17 ft art mural installation that honors the shared cannabis history between San Francisco patients and Humboldt County pot farmers during the AIDS crisis of the 1980s and 1990s. Just across the street from Flore Dispensary is where the infamous Cafe Flore once was. Back in the day, Cafe Flore was THE community gathering place for the LGBTQ+ community. It was where the queer community came together for cultural moments, like the White Night riots, and to trade information during the early days of the HIV / AIDS epidemic. Cannabis was on the front lines of the epidemic. In a time of need, cannabis had the ability to stimulate appetite, extend patients’ lives, and ease suffering. It made people feel better when there was nothing else. Cannabis was THE first effective medicine on the frontlines of the HIV / AIDS epidemic, which led to the legal cannabis landscape of today. Brownie Mary first met Dennis Peron on the patio of Cafe Flore over a shared joint. That moment sparked a partnership that would change the course of cannabis history. Brownie Mary's infamous sparkling cannabis brownies provided relief to countless AIDS patients, earning her the title of Angel of Mercy. Dennis Peron is known as the Father of Medical Marijuana. Dennis was a gifted community organizer and was close friends and political allies with Harvey Milk and George Moscone. After her third bust in 1992, Brownie Mary became the face of the compassionate cannabis movement for the media, advocating for legal cannabis access for patients in need. Dennis and Brownie Mary led the charge for Proposition 215 - The Compassionate Use Act that re-legalized cannabis in California. Badge: Dennis Peron & Brownie Mary

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